ComScore Networks is the Big Brother of the Internet. The
widely-used online research company takes virtual photos of every Web
page viewed by its 1 million participants, even transactions completed
in secure sessions, like shopping or online checking. Then comScore
aggregates the information into market analysis for its over 500
clients, including such large companies as Ford Motor, Microsoft and The New York Times Co.
ComScore says that its participants are willing exhibitionists,
happily selling their online privacy for gift certificates and free
screensavers. But two computer scientists are raising new questions
about comScore, claiming that company tracking software is being
installed without consent on an unknown number of computers. "[The]
software is sneaking onto users' computers without the user agreeing to
receive it," says Harvard University researcher Ben Edelman, who
documented at least ten unauthorized comScore downloads. Eric Howes,
director of malware research at antivirus company Sunbelt Software, and
his researchers separately observed hundreds of unauthorized comScore
downloads in a three-month period this fall. (Edelman and Howes spend
their days patrolling the Internet for new threats.) ComScore
(revenues: $50 million) denies the allegations, saying the company
would never install software without permission. "There is spyware out
there, but that's not what we do," says comScore chairman and
co-founder Gian Fulgoni. "We get explicit permission before our
software is put on someone's machine." But privacy officer Chris Lin
acknowledges seeing some unauthorized downloads several months ago. She
says the company didn't distribute the nonconsensual software and
immediately cut it off from comScore servers. This isn't the
company's first dalliance into apparent voyeurism: Two years ago,
university IT managers busted comScore for tricking students into
installing tracking software packaged with a free Web-accelerator
program. Students were often unaware that they were being watched.
comScore has since discontinued the program, called MarketScore. But
comScore remains the only major online research company that partners
with third-parties. Outside distributors bundle its surveillance
software with desirable free programs like games or videos.
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