Google is changing its data retention practices to make it harder to identify the specific computers used in searches.
Google's servers log information every time someone conducts a Web
search, keeping data such as the keywords used, the Internet Protocol
address or unique number assigned to that person's computer, and
information from Web cookies, which are small bits of data exchanged
between a server and a Web browser each time the browser accesses the
server. Cookies are used to authenticate the user and maintain
information such as the user's site preferences.
Currently, Google maintains the search data logs indefinitely. Under
the new policy announced on Wednesday, which Google expects to have
fully implemented by the end of the year, the company will anonymize
the final eight bits of the IP address and the cookie data after
somewhere between 18 months and 24 months, unless legally required to
retain the data for longer. The information on specific searches will
remain indefinitely, but it will be much harder to tie the searches to
specific individuals or computers.
"Logs anonymization does not guarantee that the government will not be
able to identify a specific computer or user, but it does add another
layer of privacy protection to our users' data," the company said.
The policy change will apply to future Web search data as well
as archived logs and all copies of the data stored on other servers,
Google said. Users will be able to opt out of the practice and request
that their search data be maintained indefinitely.
Privacy advocates in general said Google's policy change is a step in
the right direction but not nearly enough to really protect Web
searchers from overzealous law enforcers. Keeping the search histories
could enable investigators and governments to get to all sorts of
personal information about people, they argue.
"I don't think the Google proposal is adequate. This period is too long
and it's not in fact data destruction, it's more data
de-identification, and that should be happening in 18 to 24 hours, not
months," said Marc Rotenberg, executive director of the Electronic Privacy Information Center. "I'm not persuaded that this isn't still a ticking time bomb for Google's search engine."
Richard M. Smith, an Internet security and privacy consultant at Boston Software Forensics,
said Google should never be archiving the IP address and cookies on
servers. "Google should not be in the spy business," he said. "By
logging IP addresses and search strings they are running the largest
intelligence operation in the world."
Anonymizing the last eight bits of the IP address effectively
would enable investigators to narrow the IP address down to 256
possible computers or users. That would be similar to obscuring the
last digit in someone's street address.
[...]
Kevin Bankston, staff attorney at the Electronic Frontier Foundation,
said he would like to see Google scrub the entire IP address within six
months, but praised Google for making this "positive first step."
"We hope other online service providers will heed this example and work
to minimize the amount of data they keep about their customers,"
Bankston said.
[...]
The risks associated with Web search data were highlighted last August when AOL inadvertently exposed on the Internet the search history of more than 650,000 of its users. The move prompted widespread criticism from privacy advocates and Congress and the filing of a complaint against AOL with the Federal Trade Commission, as well as the firing of two AOL employees and the resignation of its chief technology officer and a class action lawsuit.
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