Adobe to take Flash videos to desktop: Adobe has developed the player with content publishers in mind, providing security tools and a way to customize the presentation for downloaded video files.

Publishers who already use Flash for streaming Web video can reuse those same assets for downloadable content, said Mark Randall, chief strategist for Adobe's Dynamic Media Organization. Seventy-six percent of broadcasters already use Flash for Web streaming, he said.

The Adobe Media Player will support two kinds of security: One will allow a downloaded, shareable video file to be bundled with advertising that can't be separated. The other content control system will tie downloaded content to specific machines or people.

By taking advantage of extensions to RSS, publishers can also deliver different forms of advertising such as text, animation or videos, according to Adobe executives.

Adobe will provide a server that can track, using browser cookies, how users view downloaded media. That information can be reported back to publishers.

In addition, Adobe is scheduled to announce that it has improved the fidelity of Flash videos.

(Read Original Article - Via CNET News.com - Business Tech.)