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O'Reilly Radar > Where 2.0: Google Launches Streetside View with Tech from ImmersiveMedia: "This morning Google gave their 2D maps an incredible realworld addition. Its a street-view, that in certain cities, will let you get a street side view of the area you are currently in. This is not just a static, A9-style image. It will also let you move along the street in a smooth manner and even more amazing it will let you change your angle and continue moving that way. This will be formally launched at Where 2.0 later today.

As you can see from my probably-confusing-words above, this is something that you must interact with to really understand. It's awesome. Go. Check. It. Out. Now.

Where did they get this from? They are working with Immersive Media, a company that has an eleven lens camera capable of taking full, high-res video while driving along city streets. Each captured pixel is geotagged and primed for consumer use. Their main clients up till now have been city planners and the defense industry.

I met with Immersive Media's CEO Myles McGovern to schedule how company for Where 2.0; as soon as I saw it I knew that one of the larger mapping portals would snatch up their technology. The Google Maps implementation only lets you pan along the ground, but their full viewer lets you look up at the sky as you view their video. You can play with some richer demos on ImmersiveMedia's site."

(Read Original Article - Via O'Reilly Radar .)