Google Says Microsoft Has More User Information: Microsoft has some gall saying that a post-DoubleClick purchase, Google will be dominating online ads because of its massive database on users, Google's chief legal officer David Drummond told a panel of senators Thursday.

'Microsoft is the largest purchaser of online ads, an email service with 280 million or so users and a billion in revenues from display ads,' Drummond said. 'They have a lot more information than Google has.'

Drummond says that instead of having federal regulators target Google, an upcoming Federal Trade Commission town hall hearing on privacy and online advertising should address the entire industry.

Drummond also ridiculed Microsoft's argument that DoubleClick, rather than a computing giant like Microsoft, is Google's largest competitor.

'We are very different from DoubleClick,' Drummond said. 'We never talked in the board room about our competition with DoubleClick.

Individuals need not worry about combining DoubleClicks' database on users with Google's database, Drummond said.

'Doubleclick data is not personally identifiable,' Drummond said.

But Drummond did not address Google's ability to combine DoubleClick's logs of what sites a user has visited, with Google's detailed records on what Google users search on, email about, or watch on YouTube.

See Also:

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(Read Original Article - Via Threat Level.)