Privacy Digest

NebuAd Unveils Behavioral Targeting Network at ad:tech New York Conference: NebuAd Janet McGraw, 650-421-7045 jmcgraw@nebuad.com or Horn Group, Inc. Ben Farrell, 540-290-9602 bfarrell@horngroup.com NebuAd, Inc., provider of the first consumer-centric behavioral targeting network for the online advertising industry, unveiled its ground-breaking behavioral targeting network today at the ad:tech New York conference. Through its unique technology, industry expertise, and Internet Service Provider (ISP) partnerships, NebuAd is leading the advertising industry to a new level of targeting effectiveness. Early traction in the network with ISPs, advertisers, and publishers, combined with NebuAd's recent $30 million in total funding announcement, validate NebuAd's potential to transform online advertising.

NebuAd provides a turn-key advertising solution for ISPs that creates a greater market opportunity for publishers and advertisers, while protecting consumer privacy. NebuAd's innovative approach enables targeting of the approximately 70% of media currently covered by run-of-network advertising, and brings unprecedented value to both advertisers and publishers. NebuAd's rich insight into consumer interests surpasses any other behavioral targeting solution and enables NebuAd to deliver precisely targeted ads that drive substantially increased value per impression.

"As a performance-based agency, we are constantly looking at all the different potential media channels to determine the best ways to leverage them for our clients," said Tom Soevyn, CEO of Focalex, Inc. "With media costs rising and search-based advertising becoming more expensive and harder to navigate, we are strong believers in the value of behavioral approaches. NebuAd is showing promising results in allowing us to reach our target vertical segments while meeting the ROI goals of our clients."

NebuAd's deep insight into anonymous consumer commercial interests across the Internet, combined with its ability to micro-target the most relevant ad placements, brings a new level of value for advertisers, publishers and ISPs:

(Read Original Article - Via pr-inside.com .)