Movie Industry: DRM Is For Customers, Not For Members | TorrentFreak - Via TorrentFreak :
A DVD-player that has been designed to prevent DVD-screeners from leaking to the public will be phased out because industry insiders say the DRM hurts their viewing pleasure. It seems that DRM is fine when it’s annoying the public but unacceptable when it’s affecting them.
This week several DVD-screeners leaked on BitTorrent. “I Am Legend”, “Gone Baby Gone” and several other movies showed up at BitTorrent sites, presumably leaked with the help of industry insiders.
December is traditionally the month when a lot DVD-screeners are sent out to the Oscar voters, and also the time when a lot of these screeners leak. Unfortunately for some, there are pirates among the members of this elite group of movie industry insiders, and measures have to be taken to make it harder to leak the films.
One of the measures is watermarking where the DVD-screeners all get a unique, hidden watermark, so potential leaks can be traced back to the source. Another, perhaps even more effective preventive measure that was used by some studios is the SV-300, a custom-made DVD player that’s been in use since 2004.
(Read Original Article - Via TorrentFreak.)