FTC Should Strengthen Behavioral Advertising Principles - Via Center for Democracy and Technology:

The Federal Trade Commission's proposed behavioral advertising principles aren't strong enough on their own to adequately protect consumers, according to comments filed jointly today by CDT, Consumer Action and Privacy Activism. Although the principles represent a solid first step in the process, protecting consumer privacy interests in this space will require a rigorous mix of self-regulation, enforcement of existing law, and the passage of new general privacy law. The comments include CDT's finding that there are several practices of concern occurring on the Internet today that remain unaddressed by current self-regulation. Based on this research and other industry developments, CDT, Consumer Action, and Privacy Activism recommend ways for the FTC to bolster several of its proposed principles. The groups also urge the Commission to explain how it will ensure industry compliance with the principles.

Comments of CDT, Consumer Action, and Privacy Activism [PDF] April 11, 2008

FTC Proposed Principles [PDF] April 11, 2008 [off-site]

(Read Original Article - Via Center for Democracy and Technology.)