Is nothing secret? - Recent ruling may influence future cases on Web privacy - Via Business - Myrtle Beach Sun News:

Credit card companies know what you've bought. Phone companies know whom you've called. Electronic toll services know where you've gone. Internet search companies know what you've sought.

It might be reassuring, then, that companies have largely pledged to safeguard these repositories of data about you.

But a recent federal court ruling ordering the disclosure of YouTube viewership records underscores the reality that even the most benevolent company can only do so much to guard your digital life: All their protections can vanish with one stroke of a judge's pen.

"Companies have a tremendous amount of very sensitive data on their customers, and while a company itself may treat that responsibly ... if the court orders it be turned over, there's not a lot that the company that holds the data can do," said Jennifer Urban, a law professor at the University of Southern California.

In the past, court orders and subpoenas have generally been targeted at records on specific individuals.

With YouTube, it's far more sweeping, covering all users regardless of whether they have anything to do with the copyright infringement that Viacom Inc., in a $1 billion lawsuit, accuses Google Inc.'s popular video-sharing site of enabling.

It's a scenario privacy activists have long warned about.

"What we're seeing is [that] the theoretical is becoming real world," said Lauren Weinstein, a veteran computer scientist.

"The more data you've got, the more data that's going to be there as an attractive kind of treasure chest [for] outside parties."

U.S. District Judge Louis L. Stanton dismissed privacy arguments as speculative.

Last week, Stanton authorized full access to the YouTube logs - which few users even realize exist - after Viacom and other copyright holders argued that they needed the data to prove that their copyright-protected videos for such programs as Comedy Central's "The Daily Show with Jon Stewart" are more heavily watched than amateur clips.

"This decision makes it absolutely clear that everywhere we go online, we leave tracks, and every piece of information we access online leaves some sort of record," Urban said. "As consumers, we should all be aware of the fact that this sensitive information is being collected about us."

Mark Rasch, a former Justice Department official who is now with FTI Consulting Inc., said the ruling could open the floodgates for additional disclosures.

Though lawyers have known to seek such data for years, Rasch said, judges initially hesitant about authorizing their release may look to Stanton's ruling for affirmation, even though U.S. District Court rulings do not officially set precedence.

The YouTube database includes information on when each video gets played. Attached to each entry is each viewer's unique login ID and the Internet Protocol, or IP, address for that viewer's computer - identifiers that, while seemingly anonymous, can often be traced to specific individuals, or at least their employers or hometowns.

Elsewhere, search engines such as Google and Yahoo Inc. keep more than a year of records on your search requests, from which one can learn of your diseases, fetishes and innermost thoughts. E-mail services are another source of personal records, as are electronic health repositories and Web-based word processing, spreadsheets and calendars.

(Read Original Article - Via Business - Myrtle Beach Sun News.)