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Accidental Ad Blocker - Via Post I.T. - A Technology Blog From The Washington Post - (washingtonpost.com):
Privacy advocates think the next version of Internet Explorer, the program that connects most of us to the Web, is a step in the right direction.
Advertisers? Well, they're not so sure.
The advertising industry is bracing for trouble from the next version of Microsoft's Internet Explorer, details of which were announced today, because it will offer a feature that blocks some ads and other content from third-parties that shows up on Web pages.
"It has the potential to undermine the economies of the Internet," said Mike Zaneis, vice president of the Interactive Advertising Bureau.
Most online advertising is served to Web pages by advertising networks -- third parties. Blocking the ads would cut into the money Web publishers rely on, he said. While other ad blockers have been around, this feature worries some because it would come built into the world's most popular Web browser.
A Microsoft spokesman said that the feature, to be known as "InPrivate Blocking," was never designed to be an ad blocker, though "there may be ads that get blocked."
Instead, it was designed to stop tracking "pixels" or pieces of code that could allow third-party sites to track users as they move around the Web.
"Today, sites that people don't know they visited are in a position to create a profile about where and how they browse," said Dean Hachamovitch , general manager of Internet Explorer. "People should be able to choose whether or not they want to be part of that exchange of information."
Via email, Microsoft sent Web pages over for NYTimes.com, CNN.com and Washingtonpost.com showing that with or without "InPrivate Blocking," the ads came through.
Editor: Emphasis added.
"The new privacy controls are things we have been pushing for for a long time," said Ari Schwartz of the Center for Democracy and Technology.
(Read Original Article - Via Post I.T. - A Technology Blog From The Washington Post - (washingtonpost.com) .)
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Comments
Blogs supporting ad blocking and privacy yet run ads?
Ad-Blocking is BAD!! You should read my article on this subject Anti-Ad Blocking - www-dot-aduup-dot-com/aab.php Editor: I disabled your link since this post is primary a SPAM ad. But I will leave your opinion even though I disagree with it. The problem that caused ad-blockers is that some publishers went to far, so now all suffer.
I happen to think ad-blocking is out of line. It costs the publishers thousands of dollars a year to accommodate for people who want to skim the content and refuse to provide the publishers with any value in return. Consuming content is part of modern living, you cant get a news paper or magazine without ads, nor can you get you TV shows without them, despite the use of DVRs which is made for replay, not for skipping ads.
I liken the ad blocking to stealing. I dont think anyone would want to be on the other side, trying to eek a living from our creativity. Why are actors and musicians entitled to make money from people consuming their artistic works and web masters are not?
I have collected a whole lot of information on this subject and have recently release a technology that bypasses ad-blocking software. Of course it is up to the web master to use this Anti-Ad blocking technology with caution. With the power to deliver ads at their whim it must be critical for the publisher to recognize what is a good mix of ads and content. If people come to your site and are bombarded with ads every time the visit they will soon quit visiting your website.
I enable the publisher to deliver ads, if they abuse the tool its not my fault. People will vote with their clicks in the end.
Thats how it should be. I think that people will figure that in order to consume good content they will have to deal with the ads. Thats a fact of life and it will remain that way if I have anything to say about it.
Ciao.
Dylan Rosario
adUup - President and Inventor