IAB UK : Internet marketing : Online behavioural advertising : Good Practice Principles
IAB UK : Internet marketing : Online behavioural advertising : Good Practice Principles.
The IAB has developed a set of self-regulatory Good Practice Principles for online behavioural advertising coming into force on 4th September 2009. These Principles are for businesses that collect and use data for behavioural advertising. They are based upon offering users notice about data collection, choice as to whether to participate and education about behavioural advertising and its benefits.
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