Big Brother is watching you shop: Via BBC NEWS | Technology.

A surveillance state, with cameras on every street is commonplace but now Big Business is also turning to Big Brother.

Face recognition, behaviour analysing surveillance cameras, biometric profiling and the monitoring and storing of our shopping patterns has made snooping into our habits, movements and private lives ever easier.

Dismayed at its shrinking power to market to us via traditional media or even the internet, the private sector is now proposing to reach potential customers in ways that critics say should have us all concerned.

"There is an enormous pent-up demand for personalised location advertising, whether it is on your cellphone or PDA, on your radio in your car, or on the billboards you walk by on the streets and inside stores," says Bruce Schneier, chief security technology officer of BT.

"This is yet another technological intrusion into privacy. And like all such intrusions, it will be taken as far as the owner of that intrusion finds it profitable."

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The US is about to propose a bill to ensure that consumers know what information is being collected about them. While the EU promises to rigorously police what it claims are already stringent controls on our personal data.

"Europeans must have the right to control how their personal information is used," Viviane Reding, the EU's commissioner for information society and media told BBC news. "We cannot give up this basic principle, and have all our exchanges monitored, surveyed and stored, in exchange for a promise of 'more relevant' advertising."

Despite such assurances, given the pervasiveness of such technologies firstly on the internet and now spreading to the physical world, what we do about them in the next few years will be crucial. It might control our privacy for generations to come say human rights advocates.

"Companies are increasingly impatient to get to us and once these practices are commonplace it will hard to reverse them," says Marc Rotenberg director of EPIC. "Particularly as, ironically, we lose privacy these companies are gaining secrecy."

It would seem sensible to debate now how far business and the state should be allowed to tag us while we still have a privacy to protect.

Read Original Article:(Via BBC NEWS | Technology.)