Database
The Database nation. Whats databases are being built? and how are they doing it?

 


















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  Thursday, December 14, 2006


Senators Propose Repeal of National ID Card Law. A pair of Senators last week proposed legislation to repeal a controversial law mandating the creation of a national identification card. Senators Daniel Akaka (D-Hawaii) and John Sununu (R-N.H.) proposed the bill on the last day before the 109th Congress adjourned for good, but are likely to reintroduce it in 2007. The Real ID Act -- approved in 2005 without hearings or debate -- was intended to standardize state drivers' licenses and create a national network of databases of personal information. Since then, it has become increasingly apparent that REAL ID is so fraught with privacy and security concerns that it requires fundamental reevaluation. CDT supports the bill and urges Sens. Akaka and Sununu to reintroduce it in the 110th Congress. [Center for Democracy and Technology]
3:12:10 PM    

Consumers Willing to Trade Privacy for Personalization, Survey Says.

A new study by ChoiceStream, a (surprise!) provider of online personalization products, announces their latest personalization survey reveals an increasing number of web users are willing to provide personal information in order to receive personalized services. From the summary at EContent:

According to the survey, the number of consumers willing to provide demographic information in exchange for a personalized online experience has grown over the past year, increasing 24% to a total of 57% of all respondents. The Survey also finds an increase in the number of consumers willing to allow websites to track their clicks and purchases, increasing 34% from the previous year. However, the results show no significant decline in the number of consumers concerned about the security of their personal data online, with 62% expressing concern in 2006 vs. 63% in 2005.

I can[base ']t find a link to the report (here is the 2005 version [PDF]), but this is an interesting trend. My first reaction is to wonder how informed general Internet users are about the potential to aggregate and transfer personal information they decide to provide to gain some level of personalization. Do users think their information remains generally anonymous? Do they presume it is only used for personalization, and not aggregated for other purposes, or made available to other organizations (marketers, law enforcement, etc). Much more work needs to be done to fully understand people[base ']s preferences and expectations regarding the use of their personal data for personalization services.

[via Pogo Was Right]

[michaelzimmer.org]
3:06:40 PM    


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